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4-Step Process
Know the Landscape
Demonstrate Authority
Know the Landscape
Understanding where your brand is today so that we can develop a clear roadmap of where your brand needs to be: Including current brand perceptions, consumer segmentation insights, competitive analysis, exploring distribution channel opportunities, and size and market trends.
Microtarget
Demonstrate Authority
Know the Landscape
Purchase Drivers: Within a particular segment, customers buy for a variety of reasons. Is your customer driven to purchase by social currency or is functionality a primary reason for purchase? Two different customers - same segment. Which one are you targeting and why? Microtargeting ensures the messaging finds the right target.
PE&O
Demonstrate Authority
Demonstrate Authority
Paid, Earned & Owned: A robust branding and digital strategy that ensures that all messaging vehicles; experiential, print, or digital consistently target your customer based on their purchase drivers
Demonstrate Authority
Demonstrate Authority
Demonstrate Authority
Speaking with authority is crucial to success for branding, but for improved digital presence as well. Brand authority refers to how likely customers are to view your company as a trustworthy source and expert in your field. A company with a high level of brand authority typically enjoys trust from customers, a respectable reputation, and a high level of influence within its industry.
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